Cleland Marketing-About Us

Katherine Cleland leads and coordinates a group of talented professionals and independent contractors to aid clients in achieving their profit and growth objectives. In addition to applying her own skills, she works to match the talents and strengths of marketing, design and web professionals in a broad network with the needs and cultures of the company's clients.

Biography– Katherine Cleland
Katherine Cleland, president of Cleland Marketing in Corvallis, has 20 years of experience at some of America’s best known Fortune 500 companies, including Hewlett-Packard (HP- Semiconductor, HP- InkJet Products, HP-New product development, HP-OEM), The Clorox Company, Bank of America, and Proctor and Gamble.

Since 2003 she has redirected her vision to the more dynamic needs of entrepreneurs and small businesses in Boston, the Bay Area and Corvallis, Oregon. Ms. Cleland is an affiliate with the Business Enterprise Center (BEC) in Corvallis, and a member of the Board of the Corvallis-Benton Chamber Coalition.

She teaches and gives seminars on marketing, including the OSU Austin Family Business Conference, the BEC, Corvallis-Benton Chamber Coalition's Business Boot Camp, LBCC's New Business Program and Willamette Neighborhood Housing Services' Micro Business Program.

With a degree in chemistry from Princeton and an MBA in Marketing and Finance from the Kellogg Graduate School of Management at Northwestern University, Ms. Cleland offers technology focused entrepreneurs and small businesses a full spectrum of high caliber marketing services, anchored in an understanding of the technology, and practical experience and focused on the bottom line.

Cleland Marketing works predominantly with high tech and manufacturing clients, helping to ignite business growth. She focuses on Market Opportunity Analysis and Marketing and Product Strategy in changing environments.

In addition to serving her client base, Ms. Cleland is a founder of Choice Solar Corp, serving as the Global Marketing Manager and Finance Manager, and she assisted with the launch of Signet Solar, a global solar panel manufacturer.

Ms. Cleland has written and advanced dozens of marketing and business plans. Her broad background enables her to evaluate business models holistically, evaluating markets for potential and gauging the right mix of marketing elements to increase profitability and growth. Her expertise runs the gamut from branded consumer products and consumer technology to high-tech, business-to-business products and services.

Believing that business shouldn’t always be about business, Ms. Cleland champions sound strategy, business planning, effective marketing, and intelligent website design for select non-profits, including The Corvallis Public Schools Foundation, the CVHS Excellence Campaign, Ashbrook Independent School, The Corvallis-Benton Chamber Coalition, Girl Scouts of Santiam Council, Zonta Club of Corvallis and Crescent Valley High School Site Council.