Katherine Cleland Biography
Large Business Marketing
Katherine Cleland, president of Cleland Marketing, has 30 years of marketing and product development experience at some of America’s best known Fortune 500 companies, including Hewlett-Packard (HP- Semiconductor, HP- InkJet Products, HP-New product development, HP-OEM), The Clorox Company, Bank of America, and Proctor and Gamble.
Small Business Consulting
Since 2003 she has redirected her vision to the more dynamic needs of entrepreneurs and small businesses, working with hundreds of early stage start-ups, research commercialization and growing businesses.
Company Founder, Entrepreneur
In addition to serving her client base, Ms. Cleland was a founder of Choice Solar Corp, serving as the Global Marketing Manager and Finance Manager, and she assisted with the launch of Signet Solar, a global solar panel manufacturer. She was also a co-founder of the Willamette Angel Conference and serves on the board of the Seattle Angel Conference.
Start-up Business Plans
Ms. Cleland has written and advanced dozens of marketing and business plans. Her broad background enables her to evaluate business models holistically, evaluating markets for potential and gauging the right mix of marketing elements to increase profitability and growth. Her expertise runs the gamut from branded consumer products and consumer technology to high-tech, business-to-business products and services.
Katherine Cleland teaches and gives seminars on marketing strategy, marketing planning, online marketing and related topics, including the OSU Austin Family Business Conference, the BEC, Corvallis-Benton Chamber Coalition’s Business Boot Camp, Shorline community college lunch and learn, LBCC’s New Business Program and Willamette Neighborhood Housing Services’ Micro Business Program.
Technology and Finance
With a degree in chemistry from Princeton University and an MBA in Marketing and Finance from the Kellogg Graduate School of Management at Northwestern University, Ms. Cleland offers technology focused entrepreneurs and small businesses a full spectrum of high caliber marketing services, anchored in an understanding of the technology, and practical experience and focused on the bottom line.
Non Profit Marketing and Communications
Believing that business shouldn’t always be about business, Ms. Cleland champions sound strategy, business planning, multi-constituent, effective marketing, and intelligent website design for select non-profits. She has served on the boards of eight non-profits and has assisted with marketing and communications for many others, including Sound Theatre Seattle, Daybreak Star Indian Cultural Center, Corvallis Economic Development Partnership, The Corvallis Public Schools Foundation, the CVHS Excellence Campaign, Ashbrook Independent School, The Corvallis- Chamber of Commerce, Girl Scouts of Santiam Council, Zonta Club of Corvallis, Zonta Club of East King County and Crescent Valley High School Site Council.